For Martine Rose’s Spring/Summer 2014 collection we are again presented with a big brother inspired approach to the traditional idea of a fashion presentation. We are invited to view her living room style environment, with CDs, posters and furniture all sprawled across the presentation space at the hospital club located venue. As we are invited to guilty free watch a blonde wigged models every move, as he either lounges around reading a newspaper or stands on a revolving podium.
Inspired by her recent collaboration with contemporary furniture designer Ligne Roset, Martine Rose sort to emulate the way in which our spatial interiors might reflect on our personal interiors. With the humble chair being the key focus, made most evident through graphic tees, which utilised mixed media chair collages and attached with Gaffer tape looking DIY tape. Whilst the use of lace, satin and ribbon trimmings on shirting, shorts and accessories was a subtle nod to a curtained-window and in-turn a continuation of Martine Rose’s idea of masculinity in society today. Other key looks included denim super wide legged 3/4 length shorts, 70’s revival wide-legged white trousers to Sport-esque jumpers were unconventional in shape and defied the norm.